One of the most crucial parts of having a successful photography business is creating a brand strategy. If you’ve been trying to improve your own brand, you’ve probably heard the term “brand strategy” a number of times. But what exactly is it?

Nowadays, there are so many different photography education resources, from podcasts to free guides and more. But with all this information available, how do you know what’s going to be the best quality?

If you’re anything like most photographers that are in their first few years of business, a lot of your inquiries are probably coming from social media. And if that’s going well, then do you actually need to bother creating a website?