hey, i'm meagan

brand strategist

web designer

wedding photographer

founder of luxelle studio

Something I've struggled with for my whole life is confidence. Knowing that I have what it takes and being willing to stand out didn't come naturally to me for the longest time. So it's no surprise that when I started my wedding photography business, that insecurity carried right over and invaded my efforts to grow my business and stand out from other local photographers.

and then i discovered the power of branding.

For the first time, I realized that the things that made me different from other photographers were actually my strengths- namely, my introverted personality, my fly-on-the-wall style, and my ability to give direction only when needed while letting my clients be present. I discovered that these traits were nothing to be ashamed of. And when that happened, I built an entire brand that highlighted my strengths and I started connecting with my ideal clients more than I ever thought I could.

Then. I realized that I wanted to help other photographers like me have that same life-changing confidence in themselves and their businesses. So I learned all about brand strategy, graphic design, and how to create incredible brands for other photographers.

the confidence i felt because of my new brand helped me realize my passion for branding and web design.


I started my business as a wedding photographer and created my first website for my photography company


The pandemic happened, and I invested in learning more about running my business, including what makes a wedding photography website effective


As part of a photography business mastermind, I learned about effective branding and website design. This was a game changer.

late 2021

I began investing in courses from some of the top brand designers to learn all about design and brand strategy


I officially launched Luxelle Studio, and now I'm creating confidence-inspiring, aesthetic brands and websites for photographers

wedding photographer turned brand + website designer

a glimpse into my journey as a

the luxelle process:

And crafting a strategy to help your clients see how working with you will make their photoshoot incredible. Because let's be real, there's no one that can do it like you can.

Discovering your strengths as a person and as a photographer

You know those clients that leave you feeling SO good and remind you why you love your job so much? Yeah, those are the clients we're aiming to attract over and over with your new brand.

aligning your brand to attract clients you love working with

Your website will be infused with your new branding and crafted with strategy so that it will stand out to all those clients that you're absolutely going to love working with.

creating a website that will help you stand out confidently

let's create your amazing new brand

i absolutely cannot wait to help you gain undeniable confidence with your new brand.

I've been where you are now, so believe me when I say this is going to change your life for the better. Once you've discovered your strengths and what makes you one-of-a-kind as a photographer, you'll be unstoppable. 
And you deserve that.

inquire here to start
let's work together

now booking brand and website projects for early 2024.

Schedule a free welcome call to get started on yours.