Have you ever found yourself wondering if you really need to put the effort into making a website for your photography business? If you’re anything like most photographers that are in their first few years of business, a lot of your inquiries are probably coming from social media. And if that’s going well, then do you actually need to bother creating a website?
When I first became a photographer, I remember wondering the same thing. I had heard so many good things about using social media to build my business, but in the end, I decided to create a website after all. And I’m so glad I did. Let me explain why.
Of course, social media is a great tool, but being able to direct people to my website took my business to another level. People expect legitimate businesses to have websites. So if you don’t have one for your business, potential clients may be passing you up. I’ve heard some brides here in Arizona say if a wedding photographer or other vendor didn’t have a website, they wouldn’t even consider hiring them. And why? Because they couldn’t easily access the information they needed. If a potential client can view your beautiful work but they can’t see your starting prices, read about you, or understand the experience you provide, they’re more likely to pass you up. You don’t want to lose those potential jobs!
Even though it takes some time and energy to create a website, it’s well worth it to make your services available to a wider variety of potential clients.
Picture this: You’ve been working so hard to build your business. You’ve poured your time and energy into figuring out a social media strategy and it’s working- roughly 95% of your inquiries are coming from Instagram. You’ve even built a following of a few thousand people. But then, out of nowhere, Instagram disables your account. You’ve lost everything. All your hard work, those potential clients that you’ve been chatting with in the DMs, and your main lead source- it’s all gone.
This awful situation has become a reality for some photographers. While social media is a fantastic tool and I highly recommend it for the majority of photographers, it shouldn’t be your only tool. By ensuring you also have a website where people can inquire and see more of your work, you won’t have to worry about losing everything you’ve worked so hard for. You can avoid a catastrophic situation by creating your website and getting business from it now.
Another huge advantage of a website is the ability to implement SEO strategies. If you haven’t heard of SEO before, it stands for Search Engine Optimization and it helps your website get found on Google and other search engines. This means anyone that has access to Google could type in certain keywords, such as “Seattle Wedding Photographer”, and find your website. When potential clients can easily find your website, that can mean more business for you. SEO takes time, but it doesn’t require the constant demand of social media, which means less risk of burnout for you. The effort will pay off!
Having to do all of this yourself can feel overwhelming. But I’m here to help! I create high-quality, strategic websites for photographers to help you book more of the jobs you love. Let Luxelle Studio take the overwhelm out of creating your website so you can focus on what you do best- creating memories with your photography. Book an intro call here to get started!